About Us

WHAT WE REPRESENT

We are extremely dedicated to our mission of creating a sustainable, healthy angling culture throughout the US

QUALITY + COMFORT + STYLE

After being disappointed time and time again by other so-called 'premium' fishing apparel brands, we devoted our efforts to constructing a harmonious relationship between quality, comfort, and style - without sacrificing one for another.

BY FISHERMEN, FOR FISHERMEN

Attentively founded with the values we (as lifelong anglers) prioritize, we pride ourselves in providing exactly what anglers need in performance and casual wear - with none of the fluff. Whether that means UPF protection, salt and freshwater-centric designs, or new features made for reeling in your own trophy catch.

IMPROVING OUR WATER

The sport of fishing has been around for over 40,000 years. As the sport continues to progress, Our waters continue to be degraded by overfishing and pollution, creating a genuine need for voices to stand up and make a difference.

Happy Customers

1,503

Square Meters of Ocean Saved

1,109+

Social Media Supporters

4,934

Conservation Efforts

We are passionate about maintaining the beauty and biodiversity of all salt and freshwater environments. Fishing isn't the same if we can't share it with future generations of anglers. We have carefully partnered with a select few conservation organizations whose efforts towards fish and wildlife conservation efforts go unmatched, and have pledged to give a share of every item sold directly towards these organizations to preserve, restore, and enhance fish and wildlife throughout the United States.